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Yusuf McNulty

International Marketing Strategist & Consultant

Specialising In conversion optimisation & Online Business growth

Yusuf McNulty

International Marketing Strategist & Consultant

Specialising In conversion optimisation & Online Business growth

Engage-Convert-Grow

ENGAGE new and existing audiences with exciting, trust-building content and messaging that captures their attention and 'joins the conversation in their head'.

CONVERT readers and watchers into subscribers. Convert subscribers into paying customers. Convert paying customers into repeat, long-term loyalty.

GROW profitably with automated sales funnels, world-class UX, and systemised bliss.

Engage
Convert
Grow

ENGAGE new and existing audiences with exciting, trust-building content and messaging that captures their attention and 'joins the conversation in their head'.

CONVERT readers and watchers into subscribers. Convert subscribers into paying customers. Convert paying customers into repeat, long-term loyalty.

GROW profitably with automated sales funnels, world-class UX, and systemised bliss.

Client Testimonials


“Yusuf was a big part of our marketing strategy and execution for 2 years and there were loads of campaigns we worked on that were highly successful.

He helped mastermind the greatest direct mail campaign I’ve ever run, with a 4:1 return on investment!

Yusuf is a great strategist when it comes to direct response, I highly recommend working with him.”


Nick James - Founder & CEO of Expert Empires & Co-Founder of Elite Closing Academy


I’ve never made as many sales on my sales pages or got as many responses, opens and click-throughs to my emails than since working with Yusuf.

If you're sitting on the fence about getting someone to help with your business, then Yusuf’s your man!” 


Paul Mort - Award-Winning Coach, International Speaker & Author of  Bestseller "Paul Mort Will Save Your Life"


“Working with Yusuf has been one of the best decisions I’ve ever made!

He really takes ownership of marketing and he’s generated an enormous amount of money for our business.

He acts as if he’s an owner in this business, which is so, so rare.

If you’re looking for someone who thinks strategically and really understands marketing, then categorically work with Yusuf!”


Ruari Fairbairns - Co-Founder & CEO of One Year No Beer


“I wanted to generate more leads and sales online, without having to rely on sales teams working on the phone or at in-person events.

Trusting Yusuf, we took a new approach, which has not only helped me re-engage and grow my audience to new levels, but has resulted in my best ever business numbers: more than doubling my average webinar sign-ups and show-rate, and increasing my sales by 400%

With Yusuf, we’ve sold out programmes in just 24 hours of launch and filled waiting lists.

He is a marketing and sales genius, I cannot recommend him enough.”


Saj Hussain - Property Investor, Entrepreneur, Mentor & Founder of Saj Hussain Wealth Academy


“My market needed to hear things in a certain way, but not “marketing terms” - they’re resistant to anything remotely advertising/marketing related. It became clear immediately that Yusuf understood this.

The best thing about working with him is the level of communication; he’s genuinely interested in you and your offer.

I absolutely recommend him, with no hesitation at all. You’d be a fool not to hire Yusuf.”


James Dewane Founder & CEO of My Electrician’s Toolbox & Bestselling Author


“We had a confusing and complicated business, but as soon as we got Yusuf onboard he looked at what was happening and immediately knew what to do.

He simplified everything; our website, our funnel, our messaging. We’re now getting an incredible response! We sell high-ticket programmes of £30k+ so it’s really important that we resonate with our ideal client.

If you’re looking for help with marketing, messaging and the strategic side of things in your business, then speak with Yusuf.”


Ian LuckettFounder & CEO of IT Experts & Innovate to Success


“As Chief Marketing Officer, Yusuf has not merely led;
he has uplifted, inspired, and transformed the team
with a kind-hearted grace that is as rare as it is effective.

Yusuf possesses an innate ability to connect with each team member on a deeply personal level, recognising their unique strengths and potential.

His leadership style is rooted in empathy, patience, and an unshakeable belief in the power of positive reinforcement.”


Kirstin West - Chief Operations Officer, SPG Property Limited


Yusuf has been my direct report on numerous projects and his knowledge of direct response and strategic planning hasn't been topped by anyone else I've ever worked with.

More than any of his Marketing prowess I value his integrity and honesty. He truly wants what's best for the business he's working with and treats them like a partner in all that he does.

I couldn't recommend Yusuf enough, if you feel there are any gaps in your marketing function, reach out and I'm 100% confident he will assist you in finding a solution whatever industry you are in.”


Billy PorterCo-Founder or Thompson & Porter, Google and Meta Media Buyer with $10M in Adspend Actively Managed


“Big shout out to Chris (Fitdog Media) and Yusuf (McNulty) - you guys did an amazing job on my campaign!

Previously, in 30 days I had just 30 sales of my online course… But in just 3 hours with a dope campaign and strategy, these guys got me 140 sales!”


Jas Leverette Founder Of Cali K9®, World-Renowned Dog Trainer, Producer of Netflix Series 'K9 Intervention'

Client Testimonials


“Yusuf was a big part of our marketing strategy and execution for 2 years and there were loads of campaigns we worked on that were highly successful. 

He helped mastermind the greatest direct mail campaign I’ve ever run, with a 4:1 return on investment! 

Yusuf is a great strategist when it comes to direct response, I highly recommend working with him.”


Nick James
Founder & CEO of Expert Empires & Co-Founder of Elite Closing Academy


I’ve never made as many sales on my sales pages or got as many responses, opens and click-throughs to my emails than since working with Yusuf.

If you're sitting on the fence about getting someone to help with your business, then Yusuf’s your man!” 


Paul Mort
Award-Winning Coach, International Speaker & Author of  Bestseller "Paul Mort Will Save Your Life"


“Working with Yusuf has been one of the best decisions I’ve ever made!

He really takes ownership of marketing and he’s generated an enormous amount of money for our business.

He acts as if he’s an owner in this business, which is so, so rare.

If you’re looking for someone who thinks strategically and really understands marketing, then categorically work with Yusuf!”


Ruari Fairbairns 
Co-Founder & CEO of One Year No Beer


“I wanted to generate more leads and sales online, without having to rely on sales teams working on the phone or at in-person events.

Trusting Yusuf, we took a new approach, which has not only helped me re-engage and grow my audience to new levels, but has resulted in my best ever business numbers: more than doubling my average webinar sign-ups and show-rate, and increasing my sales by 400%With Yusuf, we’ve sold out programmes in just 24 hours of launch and filled waiting lists.

He is a marketing and sales genius, I cannot recommend him enough.”


Saj Hussain 
Property Investor, Entrepreneur, Mentor & Founder of Saj Hussain Wealth Academy


“My market needed to hear things in a certain way, but not “marketing terms” - they’re resistant to anything remotely advertising/marketing related. It became clear immediately that Yusuf understood this.

The best thing about working with him is the level of communication; he’s genuinely interested in you and your offer.

I absolutely recommend him, with no hesitation at all. You’d be a fool not to hire Yusuf.”


James Dewane
Founder & CEO of My Electrician’s Toolbox & Bestselling Author


“We had a confusing and complicated business, but as soon as we got Yusuf onboard he looked at what was happening and immediately knew what to do.

He simplified everything; our website, our funnel, our messaging. We’re now getting an incredible response! We sell high-ticket programmes of £30k+ so it’s really important that we resonate with our ideal client.

If you’re looking for help with marketing, messaging and the strategic side of things in your business, then speak with Yusuf.”


Ian Luckett
Founder & CEO of IT Experts & Innovate to Success


“As Chief Marketing Officer, Yusuf has not merely led;
he has uplifted, inspired, and transformed the team
with a kind-hearted grace that is as rare as it is effective.

Yusuf possesses an innate ability to connect with each team member on a deeply personal level, recognising their unique strengths and potential.

His leadership style is rooted in empathy, patience, and an unshakeable belief in the power of positive reinforcement.”


Kirstin West
Chief Operations Officer, SPG Property Limited


Yusuf has been my direct report on numerous projects and his knowledge of direct response and strategic planning hasn't been topped by anyone else I've ever worked with.

More than any of his Marketing prowess I value his integrity and honesty. He truly wants what's best for the business he's working with and treats them like a partner in all that he does.

I couldn't recommend Yusuf enough, if you feel there are any gaps in your marketing function, reach out and I'm 100% confident he will assist you in finding a solution whatever industry you are in.”


Billy Porter
Co-Founder or Thompson & Porter, Google and Meta Media Buyer with $10M in Adspend Actively Managed


“Big shout out to Chris (Fitdog Media) and Yusuf (McNulty) - you guys did an amazing job on my campaign!

Previously, in 30 days I had just 30 sales of my online course… But in just 3 hours with a dope campaign and strategy, these guys got me 140 sales!


Jas Leverette
Founder Of Cali K9®, World-Renowned Dog Trainer, Producer of Netflix Series 'K9 Intervention'

Meet Yusuf

Yusuf McNulty is a renowned marketing strategist and consultant, originally from the UK, currently based in the UAE, and working internationally. He specialises in conversion optimisation and business growth - particularly with online businesses looking to scale via paid ad campaigns and automated sales funnels.

Working with businesses across multiple industries, from start-up level to international corporations, Yusuf has a track record for solving growth and conversion related challenges and unlocking true business and revenue potential.

Noted for his honesty and calmness, Yusuf is regarded by fellow professionals to be a true student of the industry - always growing, quick to application, and deeply committed to his craft.

He currently resides with his family in the UAE and, when not solving business problems, likes to explore the great outdoors, always with a strong coffee and a good book nearby.

Meet Yusuf

Yusuf McNulty is a renowned marketing strategist and consultant, originally from the UK, currently based in the UAE, and working internationally.

He specialises in conversion optimisation and business growth - particularly with online businesses looking to scale via paid ad campaigns and automated sales funnels.

Working with businesses across multiple industries, from start-up level to international corporations, Yusuf has a track record for solving growth and conversion related challenges and unlocking true business and revenue potential.

Noted for his honesty and calmness, Yusuf is regarded by fellow professionals to be a true student of the industry - always growing, quick to application, and deeply committed to his craft.

He currently resides with his family in the UAE and, when not solving business problems, likes to explore the great outdoors, always with a strong coffee and a good book nearby.

Get In Touch

If you'd like to discuss a marketing, conversion, or growth issue that’s currently slowing things down, or if you'd just like to connect on a professional level, then book a 20-minute intro call at a time and date that suits on the appointment form below.

Alternatively, connect with Yusuf via email at mac@yusufmcnulty.com

Get In Touch

If you'd like to discuss a marketing, conversion, or growth issue that’s currently slowing things down, or if you'd just like to connect on a professional level, then book a 20-minute intro call at a time and date that suits on the appointment form below.

Alternatively, connect with Yusuf via email at mac@yusufmcnulty.com